I turned procrastination into launching products and leaping into indie-making. Let's explore this path and build a business together! Join along other 500+ makers.
This mistake cost me a whole day of work
You wouldn't waste time on actions that don't get you one step closer to the goal. Would you? Tell me about that. I made this mistake two weeks ago and wish I didn't. After switching to ConvertKit, I lost my mind on a landing page that should have taken me a few hours. Instead, I stalled there for six and a couple more, overthinking before raising the white flag. When is it time to move on? A wise man knows, but I'm not wise...yet. I looked far and wide. I even asked other creators. Niet. ConvertKit lacks landing page customizations, and the available ones are limited. I understand why. It's an email platform for creators, not a landing page builder or a marketing tool, but I thought they somehow had a more advanced editor. Building a static page and hosting it on Vercel, crafting a landing on Carrd, or creating a WordPress site are great alternatives. Yet, none of them make sense right now. If my goal is to create and launch a product, why should I stay overtime on a newsletter page? Here's my guilty pledge, your honor. Substack works fine. Sure, I need to import new subscribers to ConvertKit manually, but it's a small effort. Substack even collects more data like the subscriber's country or the source, which is impossible on CK (shame on you!). ​Justin calls it the "rocking horse syndrome."​ One thing that led me to burnout last year was not letting go. All my after-hours came from a mix of perfectionism, wrong estimates, and avoiding the actual work. The real deal would be to get sharp at setting priorities, but nobody's born knowing. That's why I want to share this with you. When you find yourself losing your mind on a task that should've required a lot less, run an assessment.
Apply these questions to your different activities:
You get it. And talking about lacking progress despite significant hours working, I read one thought a while back that keeps going around my head. Real marketing is boring. Polishing your personal website a thousand times is not marketing. Stay wise. Stay laser-focused. Mattia |
The Maker Journey by Mattia Righetti
I turned procrastination into launching products and leaping into indie-making. Let's explore this path and build a business together! Join along other 500+ makers.
I have been thinking for a long time about whether to write you this email or not. After 29 consecutive issues, season 2 of The Maker Journey is over. I'm dropping it. Over the past few months, I've spread myself too thin with all the ongoing projects: this newsletter, two social media, and two businesses to bootstrap. Life has obviously taken its toll. More often than not, it's been a miracle to find time to cook or clean the house, let alone see friends. And I need a break. I mulled over...
Forty days. The time it took me to realize that we did a great job. I'm talking about BlackTwist's launch. It went live on July 1st, and we spent the following weeks shipping features and improvements. During this time, we've also added five new customers, even though one already churned because of inactivity on Threads. But what amazes me is what we did before the launch. Today, I want to walk you through the strategies and insights into how we made $3.7k in pre-sale for a tool that had yet...
I challenge you to say otherwise. Relaxing under the porch after a delicious lunch is one of the best things in life. Especially when mountains draw shapes on the landscape and cut clouds high in the sky. A true paradise. Freddy, my uncle's dog, glazes over a few times to ensure the situation is under control. Nobody can get near the hammock without Freddy's approval. Everything is so perfect here. But I'm not happy. I'm staring at the horizon, wondering why a few days off turned into weeks...