A failed experiment (and another good one)


Hey Reader,

Easter already passed by, and I'm still strong on building my first startup.

Learning, coding, and repeating takes time, but my goal is to go live in two weeks. Let's see what happens!

Meanwhile, I wanted to share two quick updates with you.

1) Yes, I'm guilty. I failed an experiment.

A few months ago, opening this newsletter to a few selected partners felt like an opportunity for everyone involved. But this is far from true. The results have been delusional, and it's time to quit, so I'm calling myself out.

👎 I was wrong—why ads are not the right choice, numbers included.

2) My Substack page is still open and gets traffic even if I moved to ConvertKit.

Why waste it? People who still land there might like seeing things active and alive. So, I took 1 hour last Sunday to write and publish a brief recap of the previous months. Here, you will find the best of last quarter.

I hope you like it!


I found interesting and you might too:

​This pricing strategy matrix is a good rule of thumb for assessing your price positioning.

Recently, I re-read this guide on testing and validating your value proposition fast. Noice!

My friend Patrice can help if you start feeling exhausted. Yesterday, we had a great conversation about founders' burnout.


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The Maker Journey by Mattia Righetti

I turned procrastination into launching products and leaping into indie-making. Let's explore this path and build a business together! Join along other 500+ makers.

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